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14HQ
The Process
Tasked with creating a market strategy for London based talent management agency 14HQ, I focused on creating a clear, practical approach to help to boost growth by diving into current market trends, defining their ideal clients, and using fresh digital marketing ideas. This strategy is all about building brand visibility, connecting with clients, and expanding 14HQ's reach in a crowded media landscape.
What we landed on was a thorough analysis of the market place, competitors and pinpointed the agencies differentiating factors. I pivoted the agencies social media positioning from a portfolio to a media and pop culture news outlet to extend reach to appropriate audiences and to make the agency culturally relevant.