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Digitaal Studios
The Process
Armed with just 10 days a fluid brief, I was brought on to craft the brand identity for a south London based film production company. From early conversations, it was clear this wasn’t just about visuals, it was about capturing and appealing to a subculture. Working with evolving input from multiple stakeholders, I focused on finding the thread that tied everything together: bold storytelling rooted in community and grit.
Concept 1
This is where the brief first took us. A more expressive, instinct led direction built on mood, texture and movement. It had a certain intensity to it. Layered, slightly unpredictable, but very deliberate in how it held attention. The way elements overlapped, the contrast in type, the pacing in motion. It was all about creating energy and giving the brand a stronger presence. Something you feel as much as you see. As the project evolved, that energy was shaped into something more controlled and resolved. It didn’t stay here, but it set the tone for everything that followed.
Final Concept
What we landed on held onto the grit of concept 1, while blending playful elements the founders were inspired by. We wanted it to feel warm, youthful, playful but meaningful.