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LA VISIÓN
The ProcessI was tasked with conceptually inventing and branding an innovative product and bringing it’s buyer experience to life using code. Committed to creating a brand which exuded both luxury and warmth, I built an experience that feels both high end and inviting. Every interaction, from user interface to visual aesthetics, was designed to engage, inspire, and elevate the product, creating a brand experience that is as memorable as it is refined.
Brand Concept
I started by gathering references on Pinterest, building out a vision of how I wanted the brand to feel, and revisiting my Tumblr archives to shape the initial concept. From there, I moved into planning, using Canva to create a brand kit and design a site page that felt both luxurious and warm. As this was my first time coding, I gave myself space to learn slowly, experimenting and refining as I went.
In the end, I brought everything together by implementing the visual elements and applying what I had learned to add thoughtful features like buttons and customised details that made the site feel complete.
At a glance, I wanted LA VISIÓN to come across as dynamic and innovative but deeply human. This is reflected the design choices made. The brand colours are monochrome to signify innovation and futurism, with peach and pink hues and earth tones to portray a consideration for its users and a connectivity to nature.